MY OUTFIT ONLINE began in 2018 as a digital-first store—an experiment in bringing products to women online. At first, it was simply clothing. But as the brand gained recognition, we realized our role was bigger than fashion itself. We weren’t just creating pieces, we were creating transformation—for you. Every fabric, every fit is chosen to work in harmony with your body. They don’t just dress you, they support you, redefine how you move, how you feel, how you show up. What we make is more than clothing; it’s the foundation of your confidence, step after step.
That realization changed everything. We shifted from being a store to becoming a brand with purpose. One defined by our obsession with fabric and fit—but also by the belief that what we create should unlock something within you. Because when you feel extraordinary, you show up differently—for yourself, for your world, and for the life you’re building.
Along the way, one question has guided us: why settle for ordinary, when we can create extraordinary? Every piece is designed with that intention—to honor you not only in how you look, but in how you feel when you step into yourself fully.
And while creating clothing is what we do, connecting with you is who we are. That’s why we open the door to our process—the behind-the-scenes, the real moments, the why behind every choice. This isn’t just our brand, it’s the brand we’re building together.
our journey
2018
The brand began with a different kind of intention—unpolished, undefined. It wasn’t about perfection, but about passion: that women deserve to feel confident in what they wear, and seen by a brand that truly cares.
2020
After two years of learning, adapting, and finding our footing, the brand introduced some of its first in-house designed pieces — including The Essential Jumpsuit.
2021
After a year of unexpected demand, we took a decisive step forward — introducing collections fully designed in house. This was more than just a new chapter; it was the true beginning of who we are.
We developed our first core fabric, Signature — a material that quickly won hearts and became the foundation of our community.
2022
The year things truly began to take shape. Logo. DNA. Evolution. We introduced a new core fabric–Micro-Ribbed– and more frequent collections, each one reflecting a clearer vision of who we were becoming.
We looked to role models for inspiration, which led to exciting collaborations — most notably with Briana Wright, whose influence helped connect us to a wider community.
2023
Your passion for our fabrics and designs became clear — you made them part of your everyday life, your story, your rhythm. In turn, we discovered a new purpose: to connect with you more deeply, to bring you into our design process, and to truly listen to your needs and your reality.
Inside the brand, our vision sharpened like never before. As the team grew and we settled into a new HQ, and went back to the drawing board—carefully analyzing what resonated most and why.
2024
The direction was clear — rooted in essentials, yet elevated by an obsession with detail, fit, feeling, and energy. We became a place people could trust. So, laying the foundation wasn’t just important — it was necessary.
From that groundwork, 24/7 CORE was born. Originally known as Core Best-Seller, it evolved into a collection that embodies versatility and timeless confidence — designed to take you everywhere, every hour of every day.
2025
A year of concepts, creativity, and bold ideas — where our foundation meets our future.
We’re introducing new fabrics, exploring fuller concepts, and shaping a more well-rounded expression of who we are. It’s not just about what we make — it’s how it all connects: the feeling, the function, the form.
This is 2025 — where the brand reaches its next level. Big plans. New energy. A more complete vision.